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	<title>Springfield MO Marketing</title>
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	<link>http://www.sgfmarketing.net</link>
	<description>What's Happening In The Ozarks From a Business Marketing Perspective</description>
	<lastBuildDate>Fri, 27 Aug 2010 18:53:50 +0000</lastBuildDate>
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		<title>Moxie Cinema Announces Non-Profit Membership Opportunities</title>
		<link>http://www.sgfmarketing.net/2010/08/27/moxie-cinema-announces-non-profit-membership-opportunities/</link>
		<comments>http://www.sgfmarketing.net/2010/08/27/moxie-cinema-announces-non-profit-membership-opportunities/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 18:53:50 +0000</pubDate>
		<dc:creator>Ole</dc:creator>
				<category><![CDATA[Downtown]]></category>
		<category><![CDATA[Nonprofit]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.sgfmarketing.net/?p=160</guid>
		<description><![CDATA[Before we get to this week&#8217;s four fabulous films, here&#8217;s the low-down on our new membership premiums. To clear up any lingering confusion over the Moxie transitioning to a not-for-profit model, you do not need to be a member to &#8230; <a href="http://www.sgfmarketing.net/2010/08/27/moxie-cinema-announces-non-profit-membership-opportunities/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sgfmarketing.net/wp-content/uploads/2010/07/Moxie-Cinema.jpg"><img src="http://www.sgfmarketing.net/wp-content/uploads/2010/07/Moxie-Cinema-200x300.jpg" alt="Moxie Cinema" title="Moxie Cinema" width="200" height="300" class="alignleft size-medium wp-image-142" /></a>Before we get to this week&#8217;s four fabulous films, here&#8217;s the low-down on our new membership premiums. To clear up any lingering confusion over the Moxie transitioning to a not-for-profit model, you do not need to be a member to see a movie at the Moxie—you can come and buy your ticket just like you always have, and we&#8217;ll be thrilled to see you. But if in addition to seeing a great movie you&#8217;d like to help ensure the Moxie&#8217;s rosy future by becoming a member, we&#8217;ll be thrilled about that, too! Your membership is tax deductible and carries with it the following perks:</p>
<p>EVERY member gets a Moxie t-shirt, a mention in a pre-show &#8220;member roll call&#8221; slide and invites to special events (director talks, movie dinners, etc&#8230;)</p>
<p>INDIVIDUAL membership ($100)&#8211; matinee admission at all times for member; 50-cent popcorn<br />
The tax deductible contribution works out to $85*</p>
<p>FAMILY membership ($250)&#8211;10 free tickets; two matinee admissions per visit; and one free popcorn per visit<br />
The tax deductible contribution works out to $175</p>
<p>PRODUCER ($500)&#8211; 20 free tickets; two matinee admissions per visit; one free popcorn per visit<br />
The tax deductible contribution works out to $365 </p>
<p>DIRECTOR ($1,000)&#8211; 50 free tickets; two matinee admissions per visit; one free popcorn per visit.<br />
The tax deductible contribution works out to $685</p>
<p>If you have have any questions regarding Moxie memberships, please ask!</p>
<p>Mike Stevens<br />
@ The Moxie<br />
431 South Jefferson, Suite 108 (on the corner of Pershing and Jefferson)<br />
www.MoxieCinema.com<br />
info@moxiecinema.com</p>
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		<title>Bistro Market Opens To Acclaim In Downtown Springfield</title>
		<link>http://www.sgfmarketing.net/2010/08/25/bistro-market-opens-to-acclaim-in-downtown-springfield/</link>
		<comments>http://www.sgfmarketing.net/2010/08/25/bistro-market-opens-to-acclaim-in-downtown-springfield/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 19:41:05 +0000</pubDate>
		<dc:creator>Ole</dc:creator>
				<category><![CDATA[Downtown]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.sgfmarketing.net/?p=164</guid>
		<description><![CDATA[I can&#8217;t recall a single story, at least in the business marketing space such as this site, that has attracted as much attention as the opening of the Bistro Market in dowtown Springfield. The space has been jam-packed from the &#8230; <a href="http://www.sgfmarketing.net/2010/08/25/bistro-market-opens-to-acclaim-in-downtown-springfield/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sgfmarketing.net/wp-content/uploads/2010/08/IMG_0591.jpg"><img src="http://www.sgfmarketing.net/wp-content/uploads/2010/08/IMG_0591-300x225.jpg" alt="Bistro Market in Springfield, MO" title="Bistro Market in Springfield, MO" width="300" height="225" class="alignleft size-medium wp-image-165" /></a>I can&#8217;t recall a single story, at least in the business marketing space such as this site, that has attracted as much attention as the opening of the Bistro Market in dowtown Springfield.  The space has been jam-packed from the moment it opened and is drawing very positive reviews for the game-changing nature of it&#8217;s design.  I stopped by on Sunday night at 8pm and the seating area in front (approximately 50 seats) was full and the line for food from the four serving areas (bar, hot food buffet, gelato, Starbucks) was consistent.  The staffing appeared to be pretty good as well although one of the complaints I&#8217;ve heard is that service is still slow.  To be expected in a new facility and one that is drawing a crowd at what has been a ghost period downtown in the past.  Only Nonna&#8217;s and Mudhouse have been consistent performers on Sunday evenings and never have I seen a crowd like this in six years of downtown living.  </p>
<p>I mention acclaim.  Where&#8217;s it coming from?</p>
<p>News-Leader &#8211; <a href="http://www.news-leader.com/apps/pbcs.dll/article?AID=20108210341">Downtown Springfield bistro open for business</a></p>
<blockquote><p>No grocery store in Springfield has stirred as much excitement as Bistro Market by Price Cutter, which opened Friday at Walnut Street and South Avenue with bigger-than-expected crowds and rave reviews from customers.</p></blockquote>
<p>TAGsgf.com &#8211; <a href="http://tagsgf.com/2010/08/21/5-minute-introduction-to-the-new-downtown-price-cutter-bistro-market-and-5-lunch/">5 minute introduction to the new downtown Price Cutter Bistro Market and $5 lunch</a></p>
<blockquote><p>Lets just get to the point. The new Price Cutter Bistro Market in downtown Springfield, MO is possibly one of the best things to happen to downtown Springfield in a long…long long time.</p></blockquote>
<p>Springfield Business Journal &#8211; <a href="http://thefineprintsbj.wordpress.com/2010/08/24/bistro-market-has-charm-but-will-it-last/">Bistro Market has charm, but will it last?</a></p>
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		<title>James River Basin Partnership Offers Rain Barrel Program</title>
		<link>http://www.sgfmarketing.net/2010/08/07/james-river-basin-partnership-offers-rain-barrel-program/</link>
		<comments>http://www.sgfmarketing.net/2010/08/07/james-river-basin-partnership-offers-rain-barrel-program/#comments</comments>
		<pubDate>Sun, 08 Aug 2010 04:11:57 +0000</pubDate>
		<dc:creator>Ole</dc:creator>
				<category><![CDATA[Downtown]]></category>
		<category><![CDATA[Nonprofit]]></category>
		<category><![CDATA[Downtown Farmers Market]]></category>
		<category><![CDATA[Habitat for Humanity]]></category>
		<category><![CDATA[James River Basin Partnership]]></category>
		<category><![CDATA[Wickmans Garden Village]]></category>

		<guid isPermaLink="false">http://www.sgfmarketing.net/?p=144</guid>
		<description><![CDATA[I&#8217;ve been shopping for some upcoming birthdays in September and I&#8217;ve found my solution &#8211; Rain Barrels. That&#8217;s right, I&#8217;m shopping for my sister and Mom and rather than another &#8216;thing&#8217; to clutter up their households (we&#8217;ve all had a &#8230; <a href="http://www.sgfmarketing.net/2010/08/07/james-river-basin-partnership-offers-rain-barrel-program/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sgfmarketing.net/wp-content/uploads/2010/08/RainBarrell.jpg"><img src="http://www.sgfmarketing.net/wp-content/uploads/2010/08/RainBarrell-226x300.jpg" alt="Rain Barrel Program from James River Basin Partnership" title="Rain Barrel Program from James River Basin Partnership" width="226" height="300" class="alignleft size-medium wp-image-145" /></a>I&#8217;ve been shopping for some upcoming birthdays in September and I&#8217;ve found my solution &#8211; Rain Barrels.  That&#8217;s right, I&#8217;m shopping for my sister and Mom and rather than another &#8216;thing&#8217; to clutter up their households (we&#8217;ve all had a few years to fill our homes) I&#8217;ve settled on a Rain Barrel solution.  It doesn&#8217;t hurt that both households enjoy maintaining simple gardens and potted plants outside and I know this is going to go over well.  Check this out from <a href="http://www.jamesriverbasin.com/pages/rain_barrel/">the James River Basin Partnership website</a>.</p>
<blockquote><p>Using a rain barrel is a perfect way to provide nice soft water to your plants, conserve fresh water, and help correct stormwater runoff problems. Water is collected off your roof and used later for your non-potable water needs. An average home with a roof size of 1,000 square feet will generate approximately 600 gallons of water from a 1-inch rainfall. With our Save it FROM a Rainy Day program we are offering two different style rain barrels through two local partnerships. <strong>An instant rebate is available to Green County residents</strong> thanks to the  City of Springfield, Greene County Resource Management, and City Utilities.</p></blockquote>
<p>You can see examples at the <a href="http://www.itsalldowntown.com/articles/277">Downtown Farmer&#8217;s Market</a> on Fridays from 6-9pm on Park Central East.   They indicated they have <a href="http://www.jamesriverbasin.com/pages/rain_barrel/">Farmer&#8217;s Market Specials</a> as well!</p>
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		<title>Moxie Cinema in Downtown Springfield Has New Owners</title>
		<link>http://www.sgfmarketing.net/2010/07/30/moxie-cinema-in-downtown-springfield-has-new-owners/</link>
		<comments>http://www.sgfmarketing.net/2010/07/30/moxie-cinema-in-downtown-springfield-has-new-owners/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 21:43:40 +0000</pubDate>
		<dc:creator>Ole</dc:creator>
				<category><![CDATA[Downtown]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Dan Chilton]]></category>
		<category><![CDATA[Moxie Cinema]]></category>
		<category><![CDATA[Nicole Chilton]]></category>

		<guid isPermaLink="false">http://www.sgfmarketing.net/?p=141</guid>
		<description><![CDATA[While details are scarce, especially given the high visibility of the indie theater within the community, it has been confirmed that founders Nicole and Dan Chilton have sold the theater. Using Twitter to make the announcement, Dan offered this on &#8230; <a href="http://www.sgfmarketing.net/2010/07/30/moxie-cinema-in-downtown-springfield-has-new-owners/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sgfmarketing.net/wp-content/uploads/2010/07/Moxie-Cinema.jpg"><img src="http://www.sgfmarketing.net/wp-content/uploads/2010/07/Moxie-Cinema-200x300.jpg" alt="Moxie Cinema" title="Moxie Cinema" width="200" height="300" class="alignleft size-medium wp-image-142" /></a>While details are scarce, especially given the high visibility of the indie theater within the community, it has been confirmed that founders Nicole and Dan Chilton have sold the theater.  <a href="http://twitter.com/bjork24/status/19852204359">Using Twitter to make the announcement</a>, Dan offered this on Thursday July 29th at 3:26 pm</p>
<blockquote><p>We&#8217;ve signed on the dotted line; the Moxie has sold. Couldn&#8217;t be more proud and excited to transition from owner to supporter.</p></blockquote>
<p>The word on the street is that there is an ownership group of local families who have applied for non-profit status for the theater.   That would fit with <a href="http://blog.moxiecinema.com/post/633">Nicole&#8217;s comments in April on the Moxie blog noting</a> &#8211; <em>We will be selective on who takes over, because we don&#8217;t want to see this business in the wrong hands</em></p>
<p>More info will follow as details are confirmed. </p>
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		<title>The Cup Offers Cupcakes In Downtown Springfield MO</title>
		<link>http://www.sgfmarketing.net/2010/07/30/the-cup-offers-cupcakes-in-downtown-springfield/</link>
		<comments>http://www.sgfmarketing.net/2010/07/30/the-cup-offers-cupcakes-in-downtown-springfield/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 21:21:52 +0000</pubDate>
		<dc:creator>Ole</dc:creator>
				<category><![CDATA[Downtown]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Good Girl Art]]></category>
		<category><![CDATA[Mike Brothers]]></category>
		<category><![CDATA[The Cup]]></category>

		<guid isPermaLink="false">http://www.sgfmarketing.net/?p=137</guid>
		<description><![CDATA[From the website: We are THRILLED to announce the opening of our newest store in SPRINGFIELD, MISSOURI! The Cup GRAND OPENING is scheduled for July 30th at our new space at 325 E. Walnut, right next door to the ADORABLE &#8230; <a href="http://www.sgfmarketing.net/2010/07/30/the-cup-offers-cupcakes-in-downtown-springfield/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_138" class="wp-caption alignleft" style="width: 235px"><a href="http://www.sgfmarketing.net/wp-content/uploads/2010/07/TheCup.jpg"><img src="http://www.sgfmarketing.net/wp-content/uploads/2010/07/TheCup-225x300.jpg" alt="The Cup opens " title="The Cup opens" width="225" height="300" class="size-medium wp-image-138" /></a><p class="wp-caption-text">The Cup opens (photo by Mike Brothers)</p></div><a href="http://www.cravethecup.com/">From the website</a>: We are THRILLED to announce the opening of our newest store in SPRINGFIELD, MISSOURI! The Cup GRAND OPENING is scheduled for July 30th at our new space at 325 E. Walnut, right next door to the ADORABLE Good Girl Art Gallery. If you live nearby (we&#8217;re talking to YOU, BRANSON!) stop by for a cupcake or a great cup of coffee and check out the newest member of our Cup Family!!</p>
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		<title>Price Cutter&#8217;s Bistro Market Arrives in August Downtown Springfield</title>
		<link>http://www.sgfmarketing.net/2010/07/27/price-cutters-bistro-market-arrives-in-august-downtown-springfield/</link>
		<comments>http://www.sgfmarketing.net/2010/07/27/price-cutters-bistro-market-arrives-in-august-downtown-springfield/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 01:49:55 +0000</pubDate>
		<dc:creator>Ole</dc:creator>
				<category><![CDATA[Downtown]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Bistro Market]]></category>
		<category><![CDATA[Price-Cutter]]></category>
		<category><![CDATA[South Avenue]]></category>
		<category><![CDATA[Walnut Street]]></category>
		<category><![CDATA[Wheeler Building]]></category>

		<guid isPermaLink="false">http://www.sgfmarketing.net/?p=131</guid>
		<description><![CDATA[Price Cutter&#8217;s Bistro Market]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sgfmarketing.net/wp-content/uploads/2010/07/bistro_market.jpg"><img src="http://www.sgfmarketing.net/wp-content/uploads/2010/07/bistro_market.jpg" alt="Price Cutter&#039;s Bistro Market in Downtown Springfield" title="Price Cutter&#039;s Bistro Market in Downtown Springfield" width="759" height="735" class="alignnone size-full wp-image-132" /></a></p>
<p><a href="http://www.pricecutteronline.com/bistro_market.php">Price Cutter&#8217;s Bistro Market</a></p>
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		<title>Savor Restaurant on C-Street Headed For Food Network</title>
		<link>http://www.sgfmarketing.net/2010/07/22/savor-restaurant-on-c-street-headed-for-food-network/</link>
		<comments>http://www.sgfmarketing.net/2010/07/22/savor-restaurant-on-c-street-headed-for-food-network/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 17:11:00 +0000</pubDate>
		<dc:creator>Ole</dc:creator>
				<category><![CDATA[Commercial Street]]></category>
		<category><![CDATA[National]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Erik Kinkade]]></category>
		<category><![CDATA[Historic C-Street]]></category>
		<category><![CDATA[KY3]]></category>
		<category><![CDATA[Savor Restaurant]]></category>
		<category><![CDATA[Will Peak]]></category>

		<guid isPermaLink="false">http://www.sgfmarketing.net/?p=121</guid>
		<description><![CDATA[From the KY3 website &#8211; SPRINGFIELD, Mo. &#8212; Two first-time restaurant owners are opening Savor on Commercial Street despite the current climate. It&#8217;s still a few weeks away from opening but will get some national attention when it&#8217;s featured on &#8230; <a href="http://www.sgfmarketing.net/2010/07/22/savor-restaurant-on-c-street-headed-for-food-network/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sgfmarketing.net/wp-content/uploads/2010/07/IMG_0349.jpg"><img src="http://www.sgfmarketing.net/wp-content/uploads/2010/07/IMG_0349-300x225.jpg" alt="Savor Cafe &amp; Bakehouse" title="Savor Cafe &amp; Bakehouse" width="300" height="225" class="alignleft size-medium wp-image-123" /></a><a href="http://www.ky3.com/news/local/Springfield-MO-restaurant-to-appear-on-The-Food-Network-98815999.html">From the KY3 website</a> &#8211; SPRINGFIELD, Mo. &#8212; Two first-time restaurant owners are opening Savor on Commercial Street despite the current climate. It&#8217;s still a few weeks away from opening but will get some national attention when it&#8217;s featured on The Food Network.</p>
<p>One in every four restaurants fails or changes ownership in the first year, but that isn&#8217;t stopping co-owners Erik Kinkade and Will Peak. &#8220;I&#8217;m excited, very excited about the whole venture. That&#8217;s why I do it. I like keeping things on the edge,&#8221; said Kinkade.</p>
<p>They will soon appear on &#8220;The Opener.&#8221; It&#8217;s a show about people who are first time restaurant owners. The restaurant is still under construction and a lot of work needs to be done before the camera crews show up.  &#8220;The great thing about this is we&#8217;ve been doing every thing ourselves. [We did] the faux painting, we made the columns ourselves, and all the chandeliers we&#8217;re making ourselves,&#8221; said Peak.  </p>
<p>It&#8217;s an antique that&#8217;s getting some new life. It&#8217;s adding a little flavor to Commercial Street and putting Springfield onto the national scene at the same time.  If all goes as planned camera crews for &#8220;The Opener&#8221; will arrive in about two weeks.</p>
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		<title>Liz Claiborne Closing Outlet Stores, Including Branson &amp; Osage Beach</title>
		<link>http://www.sgfmarketing.net/2010/07/21/liz-claiborne-closing-outlet-stores-including-branson/</link>
		<comments>http://www.sgfmarketing.net/2010/07/21/liz-claiborne-closing-outlet-stores-including-branson/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 00:52:05 +0000</pubDate>
		<dc:creator>Ole</dc:creator>
				<category><![CDATA[National]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Branson]]></category>
		<category><![CDATA[Liz Claiborne]]></category>

		<guid isPermaLink="false">http://www.sgfmarketing.net/?p=118</guid>
		<description><![CDATA[NEW YORK, July 20, 2010 /PRNewswire via COMTEX/ &#8211; Following a comprehensive review, Liz Claiborne Inc. (NYSE: LIZ) today announced plans to exit its Liz Claiborne branded outlet stores in the United States and Puerto Rico. As a result of &#8230; <a href="http://www.sgfmarketing.net/2010/07/21/liz-claiborne-closing-outlet-stores-including-branson/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sgfmarketing.net/wp-content/uploads/2010/07/LizClaiborne.png"><img src="http://www.sgfmarketing.net/wp-content/uploads/2010/07/LizClaiborne.png" alt="Liz Claiborne" title="Liz Claiborne" width="159" height="200" class="alignleft size-full wp-image-119" /></a>NEW YORK, July 20, 2010 /PRNewswire via COMTEX/ &#8211; Following a comprehensive review, Liz Claiborne Inc. (NYSE: LIZ) today announced plans to <a href="http://www.lizclaiborneinc.com/web/guest/investorrelations">exit its Liz Claiborne branded outlet stores</a> in the United States and Puerto Rico. As a result of this decision, the Company expects the meaningful operating losses related to this business to be eliminated in early 2011 when this action is anticipated to be completed. The Company&#8217;s other outlet stores in the United States and Puerto Rico for its Juicy Couture, Lucky Brand, Kate Spade and Kensie brands are not impacted by this decision.</p>
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		<title>Price Cutter&#8217;s New Downtown Springfield MO Facility</title>
		<link>http://www.sgfmarketing.net/2010/06/29/price-cutters-new-downtown-springfield-mo-facility/</link>
		<comments>http://www.sgfmarketing.net/2010/06/29/price-cutters-new-downtown-springfield-mo-facility/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 02:21:07 +0000</pubDate>
		<dc:creator>Ole</dc:creator>
				<category><![CDATA[Downtown]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[MO]]></category>
		<category><![CDATA[Price-Cutter]]></category>
		<category><![CDATA[SGF]]></category>
		<category><![CDATA[Springfield]]></category>

		<guid isPermaLink="false">http://www.sgfmarketing.net/?p=115</guid>
		<description><![CDATA[An inside look at the early build-out stage of the new Price-Cutter facility in downtown Springfield. The key? Check out the refrigerator installation in the back of this photo shot on my iPhone 3Gs. That&#8217;s a definite sign that fresh &#8230; <a href="http://www.sgfmarketing.net/2010/06/29/price-cutters-new-downtown-springfield-mo-facility/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_116" class="wp-caption alignnone" style="width: 490px"><a href="http://www.sgfmarketing.net/wp-content/uploads/2010/06/IMG_0489.jpg"><img src="http://www.sgfmarketing.net/wp-content/uploads/2010/06/IMG_0489.jpg" alt="Price-Cutter facility in Wheeler building in downtown Springfield MO" title="Price-Cutter facility in Wheeler building in downtown Springfield MO" width="480" height="360" class="size-full wp-image-116" /></a><p class="wp-caption-text">Price-Cutter facility in Wheeler building in downtown Springfield MO</p></div><br />
An inside look at the early build-out stage of the new Price-Cutter facility in downtown Springfield.  The key?  Check out the refrigerator installation in the back of this photo shot on my iPhone 3Gs.  That&#8217;s a definite sign that fresh milk and related dairy products will be available downtown in the near futures.</p>
<p>From the <a href="http://www.pricecutteronline.com/blog/?cat=2&#038;paged=3">Price-Cutter blog in December 2009</a></p>
<blockquote><p>An urban market in downtown Springfield may open as soon as spring, as RPCS Inc., the parent company of Price Cutter stores, is in the final stages of developing plans for the downtown shop.</p>
<p>“There’s 90 percent we will do it, and 10 percent we won’t,” said Erick Taylor, the ever-cautious president of RPCS. “We are still making the decision.”</p>
<p>Morris Dock, who owns the former Wheeler’s building at South Avenue and Walnut Street, said RPCS has signed a 10-year contract to lease the 10,000 square feet on the first floor of the building.</p>
<p>The grocery chain also has access to the 25 parking spaces south of the building, Dock said.</p>
<p>Taylor can opt out in the first 10 years, but he also can extend the lease for another 15 years, Dock said. “Erick is looking at a long-term investment,” Dock said. “He is committed to it.”</p>
<p>The downtown grocery store was first rumored to be coming last year, especially after students at Missouri State University — for a class project — sought public input to brand the future store at the 2008 annual Taste of Springfield event.</p></blockquote>
<p>W00t!</p>
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		<title>Wayfinding Works Great If You&#8217;re Going East</title>
		<link>http://www.sgfmarketing.net/2010/04/05/wayfinding-works-great-if-youre-going-east/</link>
		<comments>http://www.sgfmarketing.net/2010/04/05/wayfinding-works-great-if-youre-going-east/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 20:51:25 +0000</pubDate>
		<dc:creator>Ole</dc:creator>
				<category><![CDATA[Commercial Street]]></category>
		<category><![CDATA[Downtown]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Carbon Trace]]></category>
		<category><![CDATA[Springfield City Council]]></category>
		<category><![CDATA[Wayfinding Signs]]></category>

		<guid isPermaLink="false">http://www.sgfmarketing.net/?p=111</guid>
		<description><![CDATA[You know it had to be good to awaken this blog again. Here&#8217;s some background fom the Springfield Business Journal The first of the city&#8217;s wayfinding signs is scheduled to be installed this morning. Nixa-based Modern Neon will install the &#8230; <a href="http://www.sgfmarketing.net/2010/04/05/wayfinding-works-great-if-youre-going-east/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_112" class="wp-caption alignleft" style="width: 235px"><a href="http://www.sgfmarketing.net/wp-content/uploads/2010/04/IMG_0300.jpg"><img src="http://www.sgfmarketing.net/wp-content/uploads/2010/04/IMG_0300-225x300.jpg" alt="Wayfinding sign headed East" title="Wayfinding_East" width="225" height="300" class="size-medium wp-image-112" /></a><p class="wp-caption-text">Wayfinding sign headed East on Commercial Street</p></div>You know it had to be good to awaken this blog again.  Here&#8217;s some background fom <a href="http://sbj.net/main.asp?SectionID=18&#038;SubSectionID=23&#038;ArticleID=86521">the Springfield Business Journal</a></p>
<blockquote><p>The first of the city&#8217;s wayfinding signs is scheduled to be installed this morning. </p>
<p>Nixa-based Modern Neon will install the first sign near Springfield-Branson National Airport, on the west side of Airport Boulevard south of the traffic roundabout. The sign aims to guide travelers to the three city districts represented in the program: the Battlefield/Glenstone retail corridor, the Bass Pro retail area and downtown. </p>
<p>The sign program is supposed to increase awareness of the city&#8217;s major retail destinations, and identify parking options in those areas, according to a city news release. It is mostly funded by the quarter-cent capital improvements sales tax and is expected to cost more than $604,000 for design, fabrication and installation. The sales tax covered just less than $500,000 of the total cost. </p></blockquote>
<p><div id="attachment_113" class="wp-caption alignright" style="width: 235px"><a href="http://www.sgfmarketing.net/wp-content/uploads/2010/04/IMG_0303.jpg"><img src="http://www.sgfmarketing.net/wp-content/uploads/2010/04/IMG_0303-225x300.jpg" alt="Wayfinding sign, Commercial Street headed West" title="Wayfinding_East" width="225" height="300" class="size-medium wp-image-113" /></a><p class="wp-caption-text">Wayfinding sign, Commercial Street headed West</p></div>That&#8217;s an example of a parking sign on Commercial Street above, if you are traveling from West to East.  But here&#8217;s what you see if you are traveling from East to West.</p>
<p>Pretty cool huh.  Oh, and before you leave, check out this recent discussion of urban parking by Professor Andy Cline, Missouri State University &#8211; <a href="http://isocrates.us/bike/2010/04/our-urban-challenge-free-parking/">OUR URBAN CHALLENGE: FREE PARKING</a> that included a visit to the parking spaces associated with the signs:</p>
<blockquote><p>Dr. Donald Shoup wrote a book called The High Cost of Free Parking in which he argued that too many American cities just give away their most valuable real estate in the form of free parking spaces. The usual cry from business owners in response is: “But we’ll drive away customers if we charge for parking.”
</p></blockquote>
<p>Thanks for stopping by!</p>
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